Five Key Goals of Development

Built on timeless and universal principles, the Five Goals of Successful Development offer you a framework for building a substantial development program.

We believe that every organization, whether large or small, requires the achievement of these five essential goals in the fundraising process.

Let us guide you in achieving these goals:

Goal #1

Create positive brand visibility in your desired target markets.

You have a good cause. You offer a terrific solution to the needs of your community.  But prospective donors simply don’t know who you are.  The process of creating positive public awareness of your cause and your solution are foundational to your fundraising success.

Goal #2

Build your donor base with the right kind of donors.

It’s a competitive marketplace. Donors have more charitable choices than ever before.  There are hundreds of potential channels to reach them, and the costs of acquiring them can be daunting, especially for small organizations.

To find the right kind of donors, you will need a clear marketing strategy pointed at the right prospective audience with the right message and method of communication.  We'll help you design and implement your strategy for donor acquisition and donor base growth.

Goal #3

Build your Development Team

Every organization needs a strong development team, including the Chairman of the Board, your CEO, development staff and volunteers.  Everyone on the team needs training, skills, knowledge and an infectious enthusiasm for your cause.  Our Fundraising Leader Program, assessment tools and consultation will help your team achieve outstanding individual and group performance.

Goal #4

Raise the funds through Integrated Multi-Channel Marketing Strategies

You must create profitable income programs that raise the money!  We’ll help you do it through many different methods – direct mail, newsletters, publications, websites, email, events, foundation grants and major gifts to name just a few.  Our integrated, multi-channel marketing approaches give your donors many ways to hear and respond to your message.

Goal #5

Create Internal Support and Reporting Systems for Marketing Intelligence

There must be a way to make your marketing systems work in harmony with the kind of experience you want to create for donors. You need reports that measure donor movement and activity, productivity and profitability.  We'll help you set up your marketing intelligence systems to provide strategic insights so you know what to do next.